Made at M&C Saatchi
Senior Creative
2019
To emphasize the pressing and very final nature of the PPI deadline, we decided to gradually crush the FCA’s spokesperson, the animatronic head of Arnold Schwarzenegger, in a giant hydraulic press. The campaign went on to help the public claim over 50 billion in last-minute claims from the banks.
Creative Directors: Dom & KierCreatives: Thom Farrall & Liam Campbell
Director: Ninian Doff
Photographer: Joe Giacomet
Awards:
Campaign Ad of the Day 28/6/19